About Nancy Braithwaite

I see design in a very specific way.

My personal preference is for spaces that are strong and spare, minimualist yet luxurious, tightly focused but rich in visual pleasures, essential and without excess. I have a passion for interiors that transport, that captivate the senses, that envelope the viewer with a bit of wonderment. My goal as a designer is to create unique environments with clear, forceful identities - spaces that make strong visual statements. Every room should be comfortable, functional, and suitable, of course. I also believe deeply that the role of interior design is to command and fulfill the eye, not provide it with endless distractions. To be able to achieve this, I rely on something I call “simplicity.”

I believe in simplicity. I also believe that there is nothing simple about it. Simplicity only occurs when every last element of a design solution strives to be essential, balanced, and powerful, with integrity, and with no compromise in the details. It takes education, discipline, rigor, and skill to select what is suitable for a particular space, an individual client, and a preferred style. It is not easy to edit a world of almost limitless available choices, to pare away at what is possible to reveal what is absolutely necessary. Experience has taught me that the only way to achieve this is with an educated, principled, and disciplined eye. At the heart of this process, I think, lies the ability to see. 

"Seeing is a very difficult thing to do. Most people "look" at a lot of things but never "see" anything. Looking is emotional; seeing is an intellectual process." - Albert Hadley

Designers have to be able to "see" critically. That means we have to know how to focus and touch, compare and contrast, in order to comprehend that "this" is not "the other", and evaluate when "this" belong and "that" does not.

Without a trained eye, seeing that way is impossible.